The global pandemic has accelerated a trend that’s been happening for many years in higher education.
More schools are closing their doors each year because they can’t meet enrollment numbers. At the same time, colleges and universities are spending over $85 billion on software technology tools…they need this technology working better for them in order to overcome the outreach and enrollment challenges they’re facing.
Today’s prospective students engage with content at a rate that most schools can’t keep up with. That’s why HubSpot built a CRM and marketing platform totally different than others on the market.
Most institutions still operate under two outdated realities:
But the reality is that your prospective student experience is anything but linear, right?
They might hit the website and browse content — but not submit an inquiry form. Enrollment management might reach out to them— but the timing might not be right for them to start their application. They might even start their application — but still need more education to reinforce their initial decision to apply and be confident they want to attend your school.
HubSpot’s been around since 2006. They wrote the book on inbound marketing and identified the core elements that help successful institutions stay ahead of the curve and attract quality students.